Topic10 Tips to Make Your Law Firm's Website Better, From an Expert in Law Firm Website Development
Clearly delineate and define all practice-specific information. After attorney biographies, the practice pages are the second most important page on your site because it answers the all-important question, "Does this firm have the requisite experience to solve my problem?" Often your firm WILL have the experience, but the visitor will never know this because your description of a particular practice area is summarized too generally, or watered down with so much legal-speak the average layman won't understand that yes, this firm can definitely handle my problem. Sometimes it's best to merely use bullet lists to show either a) what types of businesses can be helped, b) what types of problems can be solved, or c) what kind of legal terms fall under this category of practice. Oftentimes using c) as the only option will not allow potential clients to understand that listing, for instance, Business Litigation means that you indeed do have someone who can help them file a claim against an unfair competitor.
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